'Puffery' definitions:

Definition of 'puffery'

From: WordNet
noun
A flattering commendation (especially when used for promotional purposes)

Definition of 'Puffery'

From: GCIDE
  • Puffery \Puff"er*y\, n. The act of puffing; bestowment of extravagant commendation. [1913 Webster]