'loss leader' definitions:

Definition of 'loss leader'

(from WordNet)
noun
A featured article of merchandise sold at a loss in order to draw customers [syn: drawing card, loss leader, leader]

Definition of 'loss leader'

From: GCIDE
  • loss leader \loss leader\ n. an article of merchandise sold at a loss in order to draw customers.
  • Syn: drawing card, loss leader, leader. [WordNet 1.5]