'loss leader' definitions:
Definition of 'loss leader'
From: WordNet
noun
A featured article of merchandise sold at a loss in order to draw customers [syn: drawing card, loss leader, leader]
Definition of 'loss leader'
From: GCIDE
- loss leader \loss leader\ n. an article of merchandise sold at a loss in order to draw customers.
- Syn: drawing card, loss leader, leader. [WordNet 1.5]