'goodwill' definitions:

Definition of 'goodwill'

noun

(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets) [syn: good will, goodwill]

noun

The friendly hope that something will succeed [syn: good will, goodwill]

noun

A disposition to kindness and compassion; "the victor's grace in treating the vanquished" [syn: grace, good will, goodwill]

Synonyms of 'goodwill'

From: Moby Thesaurus

abetment,
acquiescence,
advocacy,
aegis,
agreeableness,
alacrity,
altruism,
amenability,
amity,
an in,
ardor,
auspices,
backing,
beneficence,
benevolence,
benevolent disposition,
benevolentness,
Benthamism,
bigheartedness,
BOMFOG,
brotherly love,
care,
caritas,
championship,
charitableness,
charity,
cheerful consent,
Christian charity,
Christian love,
comity,
compliance,
consent,
cooperativeness,
countenance,
custom,
dispatch,
do-goodism,
docility,
eagerness,
encouragement,
enthusiasm,
expedition,
favor,
favorable disposition,
favorable regard,
favorableness,
fellow feeling,
flower power,
forwardness,
fosterage,
friendliness,
friendly relations,
friendship,
gameness,
generosity,
giving,
good graces,
good name,
good terms,
good understanding,
grace,
greatheartedness,
guidance,
harmony,
helpfulness,
humanitarianism,
interest,
kindliness,
kindness,
largeheartedness,
love,
love of mankind,
mutual regard,
patronage,
philanthropism,
philanthropy,
pliability,
pliancy,
promptitude,
promptness,
rapport,
readiness,
receptive mood,
receptiveness,
receptivity,
regard,
repute,
respect,
responsiveness,
right mood,
seconding,
sponsorship,
sympathy,
tolerance,
tractability,
trade,
tutelage,
ungrudgingness,
unloathness,
unreluctance,
utilitarianism,
welfarism,
well-disposedness,
willing ear,
willing heart,
willingness,
zeal,
zealousness