'gimmick' definitions:
Definition of 'gimmick'
(from WordNet)
noun
A drawback or difficulty that is not readily evident; "it sounds good but what's the catch?" [syn: catch, gimmick]
noun
Something unspecified whose name is either forgotten or not known; "she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use" [syn: doodad, doohickey, doojigger, gimmick, gizmo, gismo, gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget]
noun
Synonyms of 'gimmick'
From: Moby Thesaurus
- action,
- ad hoc measure,
- affair,
- anagnorisis,
- angle,
- answer,
- apparatus,
- architectonics,
- architecture,
- argument,
- art,
- artful dodge,
- article,
- artifact,
- artifice,
- atmosphere,
- background,
- bag of tricks,
- blind,
- bluff,
- bosey,
- catastrophe,
- catch,
- characterization,
- cheat,
- chicanery,
- chouse,
- color,
- complication,
- concern,
- conspiracy,
- continuity,
- contraption,
- contrivance,
- counterfeit,
- countermove,
- coup,
- course of action,
- craft,
- curve,
- curve-ball,
- cute trick,
- deceit,
- deception,
- demarche,
- denouement,
- design,
- development,
- device,
- dingus,
- dirty deal,
- dirty trick,
- dodge,
- dofunny,
- dohickey,
- dojigger,
- dojiggy,
- domajig,
- domajigger,
- doodad,
- dowhacky,
- effort,
- episode,
- eppes,
- etwas,
- expedient,
- fable,
- fake,
- fakement,
- falling action,
- fast deal,
- feint,
- fetch,
- ficelle,
- flumadiddle,
- fun,
- gadget,
- gambit,
- game,
- gigamaree,
- gimcrack,
- gizmo,
- googly,
- grift,
- hand tool,
- hickey,
- hocus-pocus,
- hook,
- hootenanny,
- hootmalalie,
- humbug,
- implement,
- imposture,
- improvisation,
- incident,
- instrument,
- intrigue,
- invention,
- jest,
- jigger,
- joker,
- juggle,
- jugglery,
- jury-rig,
- jury-rigged expedient,
- knavery,
- last expedient,
- last resort,
- last shift,
- line,
- little game,
- local color,
- makeshift,
- maneuver,
- material thing,
- means,
- measure,
- mechanical device,
- method,
- mood,
- motif,
- move,
- movement,
- mythos,
- object,
- pass,
- peripeteia,
- pis aller,
- plan,
- plot,
- ploy,
- power tool,
- precision tool,
- quelque chose,
- racket,
- recognition,
- red herring,
- resort,
- resource,
- rising action,
- ruse,
- scheme,
- scurvy trick,
- secondary plot,
- shake-up,
- shift,
- slant,
- sleight,
- sleight of hand,
- sleight-of-hand trick,
- snare,
- solution,
- something,
- speed tool,
- sport,
- step,
- stopgap,
- story,
- stratagem,
- strategy,
- stroke,
- stroke of policy,
- structure,
- subject,
- subplot,
- subterfuge,
- switch,
- tactic,
- temporary expedient,
- thematic development,
- theme,
- thing,
- thingum,
- thingumabob,
- thingumadad,
- thingumadoodle,
- thingumajig,
- thingumajigger,
- thingumaree,
- thingummy,
- tone,
- tool,
- topic,
- trap,
- trick,
- trickery,
- trump,
- twist,
- utensil,
- whatchy,
- widget,
- wile,
- wily device,
- working hypothesis,
- working proposition